Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment implemented Alterian technology into all three areas of its global business: Racquet Sports, Team Sports and Golf. They use Alterian to manage the brand's global websites and email marketing campaign activities.
"Just as Wilson is in constant pursuit to provide innovative technologies to enhance the performance of our customers on the playing field, we are committed to implementing the most innovative technologies to serve our customers off the playing field," said Jermaine Mason, director of technology at Wilson. "The implementation of Alterian technology will help us better target our customers and allow us to maintain our position as the number one sports equipment company in the world."
Wilson serves customers in more than 100 countries and required a comprehensive platform that would enable the company to streamline its web content management and email marketing initiatives. Following a careful evaluation of several web content management vendors, Wilson chose Alterian for its integrated approach, straightforward interface and overall ease of use.
By leveraging Alterian technology, Wilson will be able to more quickly and easily create websites, manage content and deliver targeted information to customers, prospective customers and partners.
"We view the integration of web content management and email marketing solutions as a strategic enabler for enhanced business performance," said David Eldridge, chief executive officer of Alterian. "Wilson is a brand name recognized around the globe and its selection of Alterian technology provides strong testament to the need for an integrated marketing platform to fully engage customers."